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UNREAL Candy

UNREAL Candy is a candy company with a mission to "unjunk" candy by removing unnatural and unhealthy ingredients while promoting responsible food sourcing and overall nutritional well-being. They were looking for a total design over-haul. Within a strict turn-around time, I helped establish a new brand identity and packaging redesign on numerous SKUs with a wide-array of accompanying POP displays and an arsenal of signage.
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Impactful design transcends barriers—opens minds. And has a potential to orchestrate change. Delivering such change feels gratifying, and is a devotion I’ve followed for years. It’s where I can express my unique thoughts and different interpretations. It’s where my ideas can run wild.
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